茅台價格連跌 直營放量 擠壓經銷商利潤空間

MAOTAI, CHINA - SEPTEMBER 22: A sign reading "Maotai Liquor Town" is seen on a street on the Chishui River on September 22, 2016 in Maotai,Guizhou province, China. Distillers in the famous Maotai town along the Chishui River produce well over half of the country's baijiu, the potent traditional Chinese wine made with fermented sorghum that is popular at state functions and often sells for hundreds of dollars per bottle. The most famous wine brands have long used the Chishui as their prime water source, giving the 437-kilometer long mainstream of the river a treasured reputation as being the "River of Wines". That the area is also revered as the site of a 1935 revolutionary battle led by Mao Zedong during the historic Long March of the Red Army has fortified efforts to protect the ecology of the Chishui and the river basin. This year, governments in the three provinces that the river crosses imposed strict measures to curb sewage disposal, over-development, and environmental degradation. As a result, the Chishui, which literally means "red water river' due to its reddish sentiment, is the only branch of the upper Yangtze that is not polluted, has no dams or reservoirs on its mainstream, and will eventually have a full ban on fishing. Authorities also closed nearly five hundred distilleries and paper mills. Major distillers dependent on the health of the "River of Wines" pay millions of dollars per year toward environmental maintenance and enforcement. (Photo by Kevin Frayer/Getty Images)