【2025年10月10日訊】(記者洪寧採訪報導)中秋前夕,2025年飛天茅台散瓶價格再次跌破盈虧線1800元(人民幣,下同)/瓶,降至1790元/瓶。「十一」與中秋雙節期間,銷量慘淡。大量經銷商不得不壓價出售,虧本傾銷。他們表示,今年白酒市場異常低迷,與禁酒令、失業率上升及經濟不景氣密切相關。
回顧今年價格趨勢。3月,飛天茅台整箱約2300元/瓶,散瓶約2200元/瓶,是截至目前的最高價。至6月中旬,散瓶價格跌破2000元關口,6月下旬再降至1780元/瓶。
中秋和中國新年是白酒銷售兩大旺季,但今年中秋行情令經銷商血本大虧。許多經銷商紛紛轉至線上平台銷售,即使賠錢也要清倉。
經銷商王雪(化名)對表示,「以往中秋是茅台賣好價的時間,但今年是捲死同行捲死自己,所有人都賺不到錢,進入惡性循環。」她還說,如果是虧錢的茅台還在平台線上銷售,就得大虧。
據新浪財經報導,9月貴州茅台酒終端動銷同比增長超過20%。但經銷商對此表示質疑,認為數據與實際差距大。
王雪舉例說,酒廠要想讓9月份的數據好看,會要求經銷商把數據做好。結果經銷商大量進貨,但賣不出去,貨積壓在倉庫,但酒廠的報表確實好看了。最終經銷商承受不住資金壓力,只好在雙節過後大量虧本傾售。
常軍(化名)是一級經銷商,他說,每一年年初都要往貴州酒廠打款,酒廠每個月按配額批酒。「就是你要不要都往這兒送。」
自5月實施禁酒令後,常軍的生意驟降。庫存6000多瓶,資金周轉困難,只好到電商平台促銷。飛天茅台拿貨價1049元/瓶,線上半折就賣。
「一瓶酒我賠幾百塊錢,做百萬補貼,是想把酒清出去,最起碼錢能倒出來。下半年我準備在互聯網上發展。」他說。
還有一些經銷商因銀行貸款壓貨,加之酒廠銷售壓力,導致虧錢也要忍痛賣。
王雪說,「酒廠要求你打款,你打不出來,就會取消你的經銷商資格,以後再申請就難了。所以有些人虧錢也要賣。」
她分析今年中秋銷售疲軟的三個原因:「一是,經濟不景氣,大家手中沒錢,各行各業都非常艱難。二是年輕人不喝酒,能喝白酒的50後、60後,現在也喝不動了,高度白酒沒有增量市場。三是禁酒令的影響。」
對於未來茅台價格,王雪認為酒廠會採取措施穩定市場,否則許多經銷商可能會退出。
責任編輯:林琮文#
Subscribe to Updates
Get the latest creative news from FooBar about art, design and business.
What's Hot

UNSPECIFIED, CHINA - SEPTEMBER 22: Chinese workers arrange bottles of quality locally made wine called baijiu at the Guizhou Huaizhuang Liquor Group on September 22, 2016 in Maotai,Guizhou province, China. Distillers in the famous Maotai town along the Chishui River produce well over half of the country's baijiu, the potent traditional Chinese wine made with fermented sorghum that is popular at state functions and often sells for hundreds of dollars per bottle. The most famous wine brands have long used the Chishui as their prime water source, giving the 437-kilometer long mainstream of the river a treasured reputation as being the "River of Wines". That the area is also revered as the site of a 1935 revolutionary battle led by Mao Zedong during the historic Long March of the Red Army has fortified efforts to protect the ecology of the Chishui and the river basin. This year, governments in the three provinces that the river crosses imposed strict measures to curb sewage disposal, over-development, and environmental degradation. As a result, the Chishui, which literally means "red water river' due to its reddish sentiment, is the only branch of the upper Yangtze that is not polluted, has no dams or reservoirs on its mainstream, and will eventually have a full ban on fishing. Authorities also closed nearly five hundred distilleries and paper mills. Major distillers dependent on the health of the "River of Wines" pay millions of dollars per year toward environmental maintenance and enforcement. (Photo by Kevin Frayer/Getty Images)
2025年「十一」與中秋雙節期間,茅台酒銷量慘淡。圖為貴州茅台酒工廠情況示意圖。(Kevin Frayer/Getty Images)
Previous Article福建發生小米SU7電動車墜海事件 司機身亡
Next Article 芒果超媒股票暴跌6.68%
Related Posts
Add A Comment